How To Protect Your Hair From UV Rays

UVA/UVB rays are very damaging to the hair, but as in most cases, the inflicted harm is not seen immediately as compared to the skin, and we don’t take the right precautions.
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The sun’s rays can cause permanent damage, penetrating the cuticle up to the hair shaft (cortex), damaging and destroying the cells that provide elasticity and strength to hair. They can worsen hair fall and damage the epidermis health. They can also dry hair and fade its natural or chemical pigments (hair color or dyes), thus making the color less durable and your hair less shiny. We asked L’Oréal Paris Brand Ambassador, Marcos Carrasquillo, for his tips to keep your hair and color healthy.Marcos Carrasquillo

What measures should you take to prevent this damage?