Jessica Alba Teams Up With Zico

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ZICO Premium Coconut Water, announced Jessica Alba will serve as brand ambassador for its new Crack Life Open™ national brand campaign. Starting this week, the celebrated actress, bestselling author and entrepreneur will be featured in a new campaign across the U.S.

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“Crack Life Open means living positively and thoughtfully by making healthy choices and taking small steps to treat yourself well every day,” said Lorna Peters, ZICO Chief Marketing Officer. “We searched far and wide for the best person to represent ZICO authentically: Someone who lives and breathes natural living and embodies our Crack Life Open ethos each and every day—Jessica Alba is that person and we couldn’t be happier to have her join the ZICO family.”