Does A Great Night's Sleep Start In The Laundry Room?
In today’s 24/7 world, people are often going right up until they have to get to bed—leaving them unable to turn off their minds. In fact, according to the National Sleep Foundation (NSF), 41 percent of Americans report having problems with tossing and turning at least a few nights a week.
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P&G is partnering with two such sufferers, celebrity physician and wellness expert, Dr. Ian Smith, as well as lifestyle expert and busy mom, Jeannette Kaplun. Both can personally attest to this issue as well as how great sleep can actually start in the laundry room with the use of the Sweet Dreams Collection on bedtime fabrics.
“It’s hard to unwind and turn off your mind at the end of the day especially when technology like laptops and smartphones are so readily accessible and easy to use in bed,” said Dr. Smith. “In fact, the use of electronics before bedtime is one of the biggest issues doctors notice in patients who struggle to relax in order to fall asleep. That’s why I recommend patients start with simple solutions I’ve tried myself like turning off electronics at least 30 minutes before bedtime and creating an ideal sleep environment including washing linens and pajamas in the Sweet Dreams Collection.”