Nike recently posted a series of photos introducing their new Nike Pro Bra Collection, emphasizing the importance of wearing the right sports bra, but instead of using traditional thin fitness models, they used women of different shapes and sizes. Instead of focusing on what they look like, they focused on the importance of having a bra that fits great and gets the job done while working out.
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“The right sports bra is essential for the athlete. Having the right or wrong fit can make or break performance,” Nike senior design director Jamie Lee said in a statement. “To get it right, we analyze every detail in comfort and fit to ensure all athletes are supported, for whatever the sport.”
