adult smokers who want a true alternative to combustible cigarettes.”
Juul is a high-tech vaping device that looks much like a computer flash drive. Its detachable pods come in various flavors, including mint, fruit, mango and cucumber.
Juul currently holds nearly three-quarters of the U.S. e-cigarette market share, and its popularity was aided by innovative marketing strategies across social media platforms, researchers claimed in background notes.
To get an idea of the way Juul is discussed on social media, Hair and her colleagues used 50 hashtag-based keyword queries to collect Juul-related posts from Instagram.
More than half of posts targeted youth
The researchers found that 55% of the posts contained youth-related content, including memes, cartoon imagery, flavors or
