company itself issued only eight Instagram posts.
Most posts from third-party users, Juul says
“Six of these were testimonials from former adult smokers, one was a letter from our CEO concerning youth prevention, and the last was a photo of a Juul engineer,” Andrews said. “During the time period of this study, third-party users generated well over 99.9% of the Instagram content related to Juul products.”
In November, Juul Labs overhauled its social media policies to further restrict its social media presence, Andrews added. The company deleted its Facebook and Instagram accounts, and has limited its Twitter account to non-promotional communications like corporate announcements or press releases.
“We don’t want youth using our product,” Andrews said. “Our product was designed to help
