obtain Juul-related products at a reduced cost, including discounts and giveaways, the researchers added.
These promotional posts “had links to commercial websites,” said senior researcher Elizabeth Hair, senior vice president of the Schroeder Institute, Truth Initiative, in Washington, D.C. “Not all of them were from Juul corporate; some of them were from companies selling the Juul product.”
This sort of social media promotion is fueling the use of e-cigarettes among teens, Hair said.
“Over 20% of our youth are using e-cigarettes,” Hair said. “We’ve been doing such a great job of changing the nation’s direction on cigarette usage, and now we have a new epidemic we’re facing.”
But Juul Labs spokesperson Lindsay Andrews noted that during those three months, the
