Many celebrities like Sofia Vergara are joining #DoTheShake in order to help people shake off the cancer they have. The organization behind it is the Ellen Riegner De Casas Foundation in Colombia. Donations will be helping low-income women and their families to pay for treatments, as well as self-esteem classes to help with their well-being and with wigs made out of real hair. People can post videos using the tag #DoTheShake on Instagram and make donations to help low-income patients with cancer.
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The organization has been working with the National Cancer Insititute and other institutions that serve low-income cancer patients, helping them with psychological, social, and economic burdens during this difficult time. Colombian actress, Sofia Vergara is one of many celebrities contributing to this organization and inviting others using social media to do the same.