Valentine's Day Survey Says Women Prefer Chocolate Over Flowers
Valentine’s Day gift-givers, take note: Americans overwhelmingly prefer chocolate instead of flowers (69 vs. 31 percent) on Valentine’s Day, according to a nationwide survey by the National Confectioners Association (NCA). Women are a little divided on the matter, however, with 59 percent preferring chocolate compared to 83 percent of men.
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“Americans have a longstanding tradition of sharing candy with family, friends and colleagues during the holidays”
The survey of more than 1,300 adult consumers also suggests that Cupid struck Americans with a love for caramel – it’s the most popular flavor in a box of Valentine’s Day chocolates with 34 percent of the responses. Chocolate-covered nuts also scored high (24 percent), with cream-filled (13 percent) and chocolate-filled (13 percent) rounding out the pack of top choices.