Women Tend to Pay a Higher Price for Beauty Than Men

Facial moisturizers are a mainstay against the march of time, smoothing over wrinkles and keeping dry skin supple. But new research shows that women pay a much higher price for that anti-aging weapon than men do.

In the study, dermatologists from Massachusetts General Hospital checked the prices for 110 facial moisturizers from three leading online retailers — Amazon, Target and Walmart — and found significant gender-based price differences.

How significant? On average, the products marketed to women cost $3.09 more per ounce than those marketed to men.

“If skin is dehydrated, it can lead to serious problems like eczema and rosacea,” explained lead