author Dr. Maryanne Senna.
“Despite some recent government-led efforts to restrict gender-based pricing differences in the retail market, our study shows that discriminatory pricing persists and remains a real issue when it comes to dermatologic products,” Senna added in a hospital news release.
The researchers used three product features — language, container color or graphics, and container shape — to classify the products as being marketed either for women or men.
Of 56 products they classified as being targeted at women, only three were explicitly labeled “for women.” Of the 54 products classified as being for men, 47 (87%) included the word “men” in the marketing language.
The total amount of fluid ounces per bottle was not significantly different between
