ZICO Premium Coconut Water, announced Jessica Alba will serve as brand ambassador for its new Crack Life Open™ national brand campaign. Starting this week, the celebrated actress, bestselling author and entrepreneur will be featured in a new campaign across the U.S.
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“Crack Life Open means living positively and thoughtfully by making healthy choices and taking small steps to treat yourself well every day,” said Lorna Peters, ZICO Chief Marketing Officer. “We searched far and wide for the best person to represent ZICO authentically: Someone who lives and breathes natural living and embodies our Crack Life Open ethos each and every day—Jessica Alba is that person and we couldn’t be happier to have her join the ZICO family.”
“Anyone who follows me on Instagram or Twitter knows I’m a big believer in living honestly: Partnering with ZICO is true to me not just because I drink their natural coconut water as a simple way to stay healthy, but also because I’m on board with the #CrackLifeOpen mentality of living your best life by staying positive, being present and taking small steps towards balanced, healthy living that fit your lifestyle,” Jessica Alba, ZICO Brand Ambassador.
Over the past decade, the ZICO brand has been a leader in the explosive coconut water category for its refreshing, coconut water. The goal of the Crack Life Open campaign is to remind people that like crisp refreshing coconuts, life is better when our hearts and minds are open. Throughout the campaign, ZICO and Jessica Alba will work together to motivate people to start living the life they want today.
For healthy living tips and #CrackLifeOpen inspiration check out ZICO.com.