The world is constantly changing and more and more people are open to accepting the non-standard. Manny Gutierrez recently became the first man to star in a Maybelline campaign and he is getting a lot of support. Of course, there are still people complaining and criticizing the company, but this is actually a big step forward for the LGBT & Latino community.
Maybelline is following in CoverGirl’s steps, since back in October, they named James Charles their first CoverGuy, and brands like Milk Makeup and Anastasia Beverly Hills have also been featuring men in advertising campaigns.
This is the first time that Maybelline teams up with beauty influencers as well as their first-ever partnership with a man, which is sending two messages: men also wear makeup and social media is changing the way we do beauty.
Manny Gutierrez, also known as Manny MUA is huge on social media with almost 3 million followers, where he provides makeup videos and tutorials for both men and women. Gutierrez is thrilled to be working with Maybelline and doesn’t care what people think about his facial hair, it’s the makeup that really matters and it’s on point!
Makeup has always been a way to express oneself and it’s important to celebrate that both men and women wear makeup and it’s o.k. to do so. A lot of people use makeup to enhance their features or to feel beautiful, others use it to cover up a zit or an imperfection. At the end of the day, wearing makeup makes you feel beautiful and it even gives you confidence.
In this campaign, Manny encourages people of all genders to “lash like a boss” because makeup is for anyone who wants it, no matter how they choose to identify. Check out the video below:
