Jessica Alba has successfully built a million-dollar empire with The Honest Company. The eco-friendly company carries a variety of items for children, personal care, and even cleaning products. Now she’s launched Honest Hair, a new extension of hair products.
“It felt like a natural extension of the [Honest] beauty brand. People want clean, high performance ingredients. Millennials are really seeking products that aren’t using a lot of ingredients that could be potentially harmful, or cause allergies, and there really isn’t any other brand like us,” she tells Latina.
The new line of products is meant to be “clean, high performance, and sensual.” Women that suffer from too much buildup can benefit from a product that doesn’t feel too heavy. “The hydration line can work for anybody’s hair, it leaves it hydrated, doesn’t weight it down. It uses coconut juice for hydration and we’ve used it on so many different hair types here. If you have more color treated hair that tends to break we have a restore line and our main ingredient in that is amino acids,” she says.
They use ingredients with amino acids that use a p protein, which is a cleaner alternative, most companies use products that are forest derived. “It’s really using the same ingredients that are the building blocks of hair, the protein and using cleaner alternatives. And our fragrances are naturally derived from essential oils and smell like heaven,” says Alba.
One of her favorite products is the sea salt spray. “You can use it after you style your hair and if you don’t want it to look too “done,” it kind of breaks it up and gives you those cool-girl waves, or cool-girl texture, and it smells really amazing. Or, it’s great if you don’t want to style your hair, if you just want to have your own natural kind of wave where you let your wet hair dry on its own, naturally,” she says. She sprays the seat salt to her roots, which give her a natural texture. Another thing she likes using is a conditioning serum, which keeps her hair hydrated, but it doesn’t way her hair down. Now we know how she gets that perfect beach hair!
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