Nike recently posted a series of photos introducing their new Nike Pro Bra Collection, emphasizing the importance of wearing the right sports bra, but instead of using traditional thin fitness models, they used women of different shapes and sizes. Instead of focusing on what they look like, they focused on the importance of having a bra that fits great and gets the job done while working out.
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“The right sports bra is essential for the athlete. Having the right or wrong fit can make or break performance,” Nike senior design director Jamie Lee said in a statement. “To get it right, we analyze every detail in comfort and fit to ensure all athletes are supported, for whatever the sport.”
One of the biggest issues that women face is the changes that their bodies go through. For example, estrogen and progesterone levels rise after ovulation each month, so women can experience an increase in blood flow to their breasts, causing them to increase their fullness. They also change size when you go through puberty, menopause, before and after pregnancy, weight-gain or loss, and even when you take birth control.
This is why experts recommend that you get a bra-fitting every couple of months. Nike is aware of the issues that women go through and has even extended the collection to a size E. The new bras will be available in sizes XS to XL and 30A to 40A.