Salvation Army Uses The Dress to Bring Light to Domestic Violence

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The Salvation Army in South Africa took advantage of the popularity of the dress that went viral this week. The now infamous blue and black or white and gold dress was used in an ad campaign that read: Why Is It So Hard To See Black and Blue. It pictures a woman wearing the dress as well as bruises all over her body. The ad lists below that 1 in 6 women are victims of abuse, but for Latino women, those numbers are much worst with 1 in 3 women having experienced some form of physical violence by a partner.

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Unfortunately many of these women take the abuse from their partners due to fear or in many cases because of their children. They would rather take the abuse from their partners, than have their children suffer from a broken home.