It is said that hugs usually mean more than just a hug, and are how we as humans have built bridges, intimately connecting with others since the beginning of time. Yet studies have shown that our touch-hesitant society may not be hugging long enough to realize the full emotional benefits of an embrace. In fact, the most enjoyable hugs should linger for about 20 seconds; the amount of time it takes for the bonding chemical oxytocin to be released.
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Fortunately, fabrics washed in Downy feel soft and smell fresh, making people more huggable. This is because Downy contains scent molecules called perfume micro-capsules (PMCs) that provide long-lasting scent, and softening molecules that deposit on the surface of fabrics to soften clothes—making them touchable, wearable and enjoyable.
In Downy’s newly released short video, #HugMore, four couples—sisters, twin brothers, best friends, and an engaged to be married couple—were asked to share why their connection was so special. The stories of sisterly rivalry, brotherly support, friendships that endure the test of time and a love that was just meant to be, provide a sense of inspiration and serve as a reminder of relationships we may too have or desire. However, when the couples were asked to hug each other for 20 seconds, the connection was amplified and the power of a hug became dramatically evident from their facial expressions, soft sighs, and the reassuring ways they held the other. Downy was also there to make sure the fabrics surrounding the hug felt soft and smelled fresh—encouraging longer hugs.
Downy also partnered with spiritual teacher and motivational speaker, Lisa Haisha, who was the one interviewing the couples in the video. “By watching the Downy #HugMore video, viewers will have the opportunity to see first-hand the powerful benefits of a meaningful hug,” said Lisa Haisha. “Working with these inspiring couples was a great reminder of how important a simple, warm embrace can be in our lives.”
To learn more about Downy’s new video and the power of a Downy Hug, visit www.YouTube.com/Downy