But when you surrender to frizz and throw your hair up in a tired bun or pull it back into an “I don’t care” ponytail, then you feel like you are not putting your best self forward. John Frieda Hair Care experts understand that women face this problem all too often, and the number one culprit behind these pulled back moments of defeat is frizz. Now, with the newly re-launched Frizz Ease® collection, the brand team is setting out to start a movement to inspire women everywhere to “Never Pull Back,” on their hair or in life.
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