Shakira Wants You To Know ‘Feeling Good Starts From The Inside‘

Shakira Bosque
Activia has teamed up with international icon Shakira. The Colombian-born superstar supports the yogurt brand’s new ‘Dare to Feel Good’ campaign. The new campaign brings to life Activia’s ‘Feeling Good Starts from the Inside’ tagline with a new dance-themed ad.

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“This new campaign demonstrates the connection between how you feel when your digestive system is working well and your overall well-being,” said Jeffrey Rothman, VP of marketing, The Dannon Company. “Like no one else in the world, Shakira’s performance illustrates how feeling good on the inside can help you feel wonderful overall.”