Move Over 'Got Milk?' Its Time To 'Milk Life'

New Campaign Celebrates Everyday Moments of Accomplishment and Enjoyment; Encourages Americans to Milk LifeWith 8 grams of high-quality protein in each 8 ounce glass, milk is a natural source of protein – a nutrient most Americans are trying to increase in their diets. And, while milk is found in most homes in the United States, many Americans don’t realize its full nutritional contributions – especially its high-quality protein. The Milk Life campaign aims to change that.
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“We want to make sure that milk is relatable, relevant and meaningful to Americans,” said Julia Kadison, interim Chief Executive Officer, Milk Processor Education Program (MilkPEP). “We love that ‘Milk Life’ has a powerful double meaning: it’s about wringing every last drop out of every single moment, and it represents a way of living where milk helps power you to be your best.”

POWERING UP WITH PROTEIN