For The Smooth Man: Razor Built For The Male Terrain

gillette body in packageAs body shaving goes from a niche activity to a mainstream grooming habit, Gillette introduces Gillette BODY – a line of products that includes the brand’s first razor designed for the male terrain. A recent study conducted by Gillette shows that 73% of U.S. men have shaved or trimmed some part of their body*, and 84% of men who currently shave at least one body part say they shave it year-round**. However, despite the rising popularity of body shaving, men have had limited tools to choose from, with 58% of current body shavers saying a better razor would enhance their body-shaving experience.

“With the new Gillette BODY, we applied our 100+ years of shaving expertise to engineer our first razor specifically designed for body shaving.”

A closer look into where men groom or shave – including the back, chest, arms, legs and groin – revealed that they experience difficulty because the terrain of their bodies is very different than that of their face and neck. As a result, many of them have experienced complications or mishaps including itchiness (50%), nicks or cuts (45%), needing to shave the same area more than once (41%), razor clogging (37%) and not being able to get a close shave (35%)**.

“To address the needs of men, Gillette has turned to its rich heritage of shaving innovation and performance, focusing on the terrain below the neck,” said Aaron Paas, Gillette North America brand manager. “With the new Gillette BODY, we applied our 100+ years of shaving expertise to engineer our first razor specifically designed for body shaving.”

Gillette BODY allows men to tackle the challenging task of body terrain with precision, accuracy, and ease. A unique series of Gillette technologies and features help the razor glide comfortably over all body contours: