9 Healthy Beauty Essentials For Latinas

Two women with bare shoulders smilingYes, what’s on the inside counts. But for many Latinas, the outside is very important, too!

A new study which surveys the past decade of purchasing trends in the U.S. indicates that spending by Latino consumers on personal care products grew more than 40%– almost three times faster than growth seen for non-Latino consumers.

The same study found that Latinas are “significantly more likely” to use many beauty products — including perfume, mascara, and facial cream. Also, the report notes that Hispanic women are almost twice as likely as non-Hispanic women to have used shampoo “12 or more times in the last seven days, such that they account for 26% of all women in this high-frequency usage category.”

So, what are some of the top products that every Latina should have in her bathroom?

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