Yes, what’s on the inside counts. But for many Latinas, the outside is very important, too!
A new study which surveys the past decade of purchasing trends in the U.S. indicates that spending by Latino consumers on personal care products grew more than 40%– almost three times faster than growth seen for non-Latino consumers.
The same study found that Latinas are “significantly more likely” to use many beauty products — including perfume, mascara, and facial cream. Also, the report notes that Hispanic women are almost twice as likely as non-Hispanic women to have used shampoo “12 or more times in the last seven days, such that they account for 26% of all women in this high-frequency usage category.”
So, what are some of the top products that every Latina should have in her bathroom?
Complexion Correction Pads
Blemishes can leave behind dark marks on darker skin tones (a.k.a. manchas). Complexion pads are generally packed with the ingredients you need to swipe off dirt and makeup, exfoliate dead skin cells, and brighten your complexion for an even finish.
The Right Foundation
We all know how hard it is to find the perfect-match foundation shade. But it’s important to find a foundation that’s right for your skin. For example, if you have combination or oily skin, it’s important to choose a foundation with oil-absorbing ingredients that will help control shine.
Body oils, applied to just-showered skin, can help soften skin in a way that lotion and other creams can’t. Choose an oil that includes grapeseed or sesame oil, which will almost instantly absorb into thirsty skin for a healthy glow.
This multipurpose formula conceals and brightens blemishes, protects your skin from sun damage, and works as a moisturizer.
Heat-Protecting Hair Cream
Taking textured hair from curly to all-the-way straight is no easy task and often requires a little elbow grease and a lot of heat. Coating your strands with a thermal cream will act as a protectant and leave your hair healthy and sleek.
Treat your skin to a clay-based facial mask to draw out impurities and pack in antioxidants and soothing, brightening, and hydrating ingredients for a flawless complexion.
Cut your shower-time detangling with hair conditioner. Ingredients like borage seed oil and rice wax smooth wet strands and tame frizziness.
Drops of smoothing, hydrating hair oil with instantly add shine and moisture to your hair.
Moisturizing Shave Cream
Keep razor bumps and shaving accidents to a minimum with a moisturizing shave cream that uses ingredients like organic shea butter. Why? Your razor will glide easily over your skin and keep your skin silky smooth.